Technology

9th November 2015

How Axel Springer made mobile coupons work

Axel Springer is trying to resurrect the format by tailoring them to mobile users (Digiday)
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5th November 2015

Facebook now lets users share music, listen to 30-second song snippets

Facebook announced today a new post format called Music Stories (Digiday)
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3rd November 2015

Snapchat in talks with publishers to ramp up ads on Discover

Snapchat appears ready to unleash its inner ad beast, according to publishing partners (Digiday)
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30th October 2015

Issuu adds buy button to digital magazines

Eight-year-old digital publishing platform Issuu released a new tool for in-publication shopping, the company announced Wednesday (IBT)
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23rd October 2015

Kaldor & Incisive Media launch 24 fully interactive content apps

Having worked with Kaldor since April 2014, Incisive Media decided in June 2015 to transfer their entire portfolio of digital publications to Pugpig
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20th October 2015

Martin Sorrell: Paywalls are the way to go

In the past six months newspapers have been hit by unprecedented falls in print advertising of up to 30% in some weeks (Guardian)
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18th October 2015

How The Atlantic gets people to spend more than 4 minutes on its native ads

The Atlantic’s native ads outperform BuzzFeed and Mashable in terms of the time readers spend on them (Digiday)
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16th October 2015

Vibrant Media rolls out programmatic trading of In-Text

Native advertising pioneer Vibrant Media is rolling out programmatic trading of it’s original native ad format, In-Text, after a successful test period
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15th October 2015

Adtech start-up, StickyADS.tv, wins EY Start-Up of the Year

Leading European programmatic video software provider announced as first advertising technology company to win Born Global category, Start-Up of the Year
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5th October 2015

One tech publication is letting readers remove ads

Techdirt is taking the risky step of giving users the option to turn off ads — and without a subscription fee (Digiday)
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