Wired iPad magazine sales set to surpass print sales

Posted: Tuesday, 8 June 2010 - 10:56am Bookmark and Share

The New York Observer reports that just a little over a week after its initial release, the magazine's iPad edition has already sold 79,000 copies. Considering that Wired's newsstand sales average around 80,000 a month, it seems safe to assume at this point that the sales of the iPad edition will soon surpass those of the print edition.

While these facts are rather incredible, Tom Wallace, Condé Nast editorial director, has yet another bragging point: Steve Jobs recently featured the cover of Wired's iPad magazine onstage during the unveiling of the fourth generation iPhone. Wired editor Chris Anderson tweeted that he can "now die happy" in light of the mention.

Not long ago, with the introduction of the magazine, Wallace called the iPad version of Wired the "beginning of a revolution." While at the moment that claim didn't have much substance backing it up, the numbers that his Wired application is producing say that perhaps Wallace was on to something.

More ... http://www.editorsweblog.org/newsrooms_and_journalism/2010/06/wired_ipad...

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