We estimate that just over one million consumers have bought Kindles and Sony Readers so far - impressive, but not enough to drive mass adoption of e-Reader newspaper subscriptions. Publishers need to catalyze adoption of the devices to get as many subscribers as possible buying content if they want to see real revenue and real cost savings from cutting print.Will the Kindle program work? I don't know - it depends on how deep the discounts are for subscribers. For a device that retails for $489, the discounts will need to be mighty steep to convince those that weren't otherwise considering buying Kindles to take them up on the offer.The other unknown element is advertising: The Kindle DX has better image display than earlier Kindles, but [Amazon] didn't mention anything about an ad model. Newspapers rely on advertising for a significant portion of their revenue, and they need partners that support this model.Luckily for newspapers, they're about to have a lot more choice as more competitors come on the market in the coming year.More ...Further articles:-http://www.technewsworld.com/story/mobile-tech/67011.htmlMore information on Kindle DX ...http://www.suntimes.com/technology/ihnatko/1562168,ihnatko-kindle-dx-amazon-050609.article