I believe this will be one of the year's biggest success stories in digital publishing: the Wired magazine digital edition for the Apple iPad. Critics were awestruck by the elegant interactive layout of the digital edition, built using Adobe InDesign and a set of publishing tools. The results were hugely successful for Wired; the digital edition outsold the print edition while not cannibalizing the offline readership.

Why magazines look so much nicer than web pages
What made Wired's digital edition so successful is they provided a magazine-quality spread on the Apple iPad. Most digital publishers use content management systems that are resource-intensive to set up and maintain. Since it's cost-prohibitive to custom layout each article, many sites use the same template across all articles.

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