What Would You Pay for That Content? Not Much

Posted: Thursday, 19 November 2009 - 12:19pm Bookmark and Share

Most users would rather find a free alternative than pay for online content from their current newspapers and magazines.

According to a new report from Forrester, 80% of 4,711 people surveyed said they wouldn’t access their current sites if suddenly they were required to pay. Only 8% said they would prefer to pay for a subscription to Web-only content and another 8% seemed amenable to a subscription that offered print, Web and mobile access to content in a bundle. Not surprisingly, the micropayments model for paying by the article appeals to only 3% of users.

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