What does the future hold for the publishing business?
......an opportunity to share views and forecasts in absolute confidence.Publishing Futures looks at questions like........What are the trends in ad revenue, retail sales and copy sales? What are profits looking like? How is the business model changing? What role is online playing in all this? What are publishers doing to respond to the challenges? Is it all about cutting costs and headcount or are there other more positive actions to be taken? It is these questions which publishers will be answering in the confidential Publishing Futures survey which will provide a detailed and practical assessment of what is happening and what lies ahead for the publishing business. Wessenden Marketing will analyse the views of a range of publishers in different sectors and will report back on what the consensus actually is. This will provide a unique perspective on the current turbulent market conditions.Everyone who completes a questionnaire will have full and free-of-charge access to the consolidated results (no individual companies or respondents will ever be identified). Participants will also be able to take part in additional polls, feedback forums and webinars via the Publishing Futures website which will provide an ongoing source of information and tracking data. To participate simply click onhttp://www.widearea.co.uk/pf/?utm_source=wnip&utm_medium=survey&utm_campaign=pf2009The questionnaire will take around 15 minutes to complete. All the answers will be handled in complete confidence by Wessenden Marketing and will not be revealed to any other parties. Registration opens up free-of-charge access to the project results when they become available in mid May which will provide a unique view of what is really going on in publishing at the moment and in the future.

