Online and print advertising revenue fell to 6.44 billion dollars in the second quarter from 6.82 billion dollars a year ago, according to Newspaper Association of America (NAA) figures published Tuesday.

Ad revenue declined for the 16th quarter in a row but the 5.55-percent drop was an improvement on previous quarters. Ad revenue fell 9.7 percent in the first quarter of the year and by 23.7 percent in the fourth quarter of 2009.

More ... http://uk.news.yahoo.com/18/20100907/tbs-us-newspaper-ad-revenue-falls-a...