US: Digital magazines sales doubled in 2012
Monday, 11 February 2013 - 12:26pm
It's so hard to believe that the iPad is less than three years old. But in that short amount of time, tablets have not only become a way of life, but they have also radically shifted how users choose to get their news. Print, as we have all heard, is rapidly becoming a thing of the past.
If you want even more evidence that print really is dying, all you have to do is look to the Alliance for Audited Media's most recent report on circulation data for magazines in 2012.
In the second half of 2012, 289 magazines reported over 7.9 million sales of digital editions, or 2.4% of the total circulation for the industry. That is roughly 60% higher than 3.2 million digital editions, reported by 245 magazines, for the second half of 2011. Almost 65% of magazines now offer digital editions as part of their circulation.
The biggest drops
In the six month period, the magazine industry saw overall circulation decrease by 0.3%. Some of the magazines that saw the biggest circulation drops in the second half of the year were American Legion Magazine, which lost 1.5%; Glamour, which lost 1.3%; and National Geographic, which went down 7.9%. Woman's Day lost a whopping 13.2% of its circulation.