After a tumultuous 2009, during which a measly 18 consumer magazines grew their advertising pages in the face of the economic downturn, the first half of 2010 is shaping up exceedingly more positive. According to the Publishers Information Bureau’s second quarter and first half magazine advertising reports, a whopping 130 titles increased ad pages during the second quarter. The three-month period marked the first time in nine long, hard quarters, that consumer magazines reported gains in both rate card-reported advertising revenue and pages.

PIB-tracked titles reported 43,427.11 advertising pages between April and June, a gain of 0.8 percent versus the same three-month period last year. Meanwhile, estimated revenue for the period closed at more than $5.21 billion, a 5.7 percent increase.

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