UK Newspaper To Publish in 3D Version

Posted: Wednesday, 28 April 2010 - 11:55am Bookmark and Share

The 3D edition will come complete with 3D glasses, 3D ads and 3D editorial. It will be a one-off occurrence to be published on June 5.

It isn’t a coincidence that the 3D-effect is spilling onto every facet of society - everything from movies to TV sets, to political ads are getting jumping on the bandwagon. 3D has made a significant comeback from its 1980s and 90s heyday. Due to cost reduction, creating a 3D movie is cheaper than ever.

The Sun is certainly riding on the success of James Cameron’s epic “Avatar.” It is a clever move in an industry that is slowly crumbling amidst the rise of the Internet and new media outlets. However, whether sales of the paper will make up for the extra cost of 3D remains to be seen.

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