Interestingly, Hitwise, the leading online competitive intelligence service, recently revealed that social networks now receive more Internet visits than search engines in the UK. This presents an enormous opportunity for Publishers to utilize this space to engage with a wide audience.

As the social platform becomes more and more widespread it is surprising that some are still dragging their heals when it comes to getting involved and embracing Social Media. The opportunities and coverage are huge not to mention free! Look at one of the biggest publishers – The New York Times. NYT have almost 2.5 million followers on Twitter.

They use Twitter as an RSS feed of their website, tweeting updates with the article title and link to the article in full on their website. Timely, straight to the point updates in under 140 characters, published to a massive audience who have all opted in and expressed an interest in what they have to say.

More ... http://www.tiger-fish.com

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For more information on Twitter, Social medai and online marketing contact Robert Hughes, Managing Director of Tigerfish Interactive a specialist in online marketing and Drupal web development in Cheltenham