Hot off the heels of one of our most successful webinars to date (an in-depth look at the semantic web), the Nstein team is at it again. This time, Industry Specialist Diane Burley interviews Financial Times' Robin Johnson, asking him to explain the business incentives behind FT's revolutionary new search engine, Newssift .FT Search aggregates nearly 100,000 business news articles from sources around the globe, including from its parent Financial Times, and presents it in an inviting and faceted interface — letting readers FIND the information they want.This is an important discussion for Digital Media Executives to find out:

• How FT Search is monetizing this unique search
• How advertisers are embracing it
• What visitors are telling them
• And how they continue to refine the product offering

The duo will be joined by Nstein’s Senior Product Strategist Christopher Hill who will provide more insight on how companies like yours can similarly leverage content — to offer unprecedented value to advertisers!This must-attend event happens on Wednesday, July 23 2009, at 2:00 PM EDTRegistration and more information ...