Top Tech

Posted: Monday, 1 March 2010 - 10:59pm Bookmark and Share

As magazine publishers reinvent themselves, their technology demands are changing as well. Here, FOLIO: spoke with 12 different publishing executives—representing a range of large consumer, b-to-b, online-only and custom publishers—about which technologies are having the biggest impact on their businesses. We asked them about technologies supporting both back-end management and customer-facing products. While each has a different take, one thing is clear: sales management tools and measurement analytics are in high demand.

More ... http://www.foliomag.com/2010/top-tech

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