This slick mobile application, free in Apple’s App Store, combines fast, crisp reading with strong business functionality: digital, web, and social media integration, new advertising opportunities, reader engagement tools and constantly updatable content. All activity is pulled into the app which accommodates live feeds, cross-issue search and rich media, and complete current and archival magazine content, giving subscribers an exceptional reading experience with ultimate convenience.

Fresh content is fed in and available every time the reader opens the app. Readers can search across current and past issues, post comments and see what others are saying. Because this branded app helps build reader communities, it is an exciting loyalty and retention tool for circulators.

Says Texterity COO Carl Scholz, “When we launched the first web-based digital magazines for the iPhone and iPod touch in 2007, it was an immediate hit. Our non-Flash solution worked great with only some minor changes for the small screen. But this new, magazine-branded native iPhone app takes things one step further by giving publishers a highly visible, dynamic mobile solution that drives readers back to their digital edition between publishing cycles. This increases shelf life and relevance. Even better, the process is turnkey: we build the platform and they brand it.”

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