Customer magazines have extended their grip on the top 10 magazines by circulation with the debut of Tesco Real Food at number eight with 1,250,000 copies, according to the latest magazine ABCs.

Tesco Real Food joins Tesco Magazine, which has a circulation of 1,998,767, unchanged year on year. Both are published by Cedar.

The quarterly magazine, launched in March, carries recipes and ideas and is distributed in more than 500 stores. It is designed to communicate the supermarket's passion for food.

Carolyn Bradley, Tesco UK marketing director, said: "[Real Food is] designed for all customers, no matter what their level of skill in the kitchen might be. The magazine is supported by the informative Real Food website tesco.com/food, which features seasonal recipe ideas as well as an archive of over 1000 recipes."

Its arrival means there are now eight free brand-marketing-focused titles in the top 10, up from seven in the second half of 2009. The other two are paid-for TV listings titles TV Choice and What's On TV.

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