Telegraph, Independent and Express join Google's news experiment Fast Flip
The Telegraph, Independent and Daily Express are joining Fast Flip, Google's visual approach to news aggregation. The UK news groups are among more the additional 24 publications that become part of Google's experiment today including the Hufffington Post, Los Angeles Times and Reuters.
Fast Flip, established in Google Labs three months ago, marks the first step in the search engine's effort to develop publishing tools for news organisations. Instead of scanning headlines, it offers a visually oriented browsing experience featuring screenshots of stories from its news partners.
Initially Fast Flip had links with 39 news sources, mainly from the US - the only UK one was the BBC. Now the UK nationals have joined Google's experiment, which is not disclosing specific details of how readers engage with Fast Flip.
More ... http://www.guardian.co.uk/media/pda/2009/dec/16/google-fast-flip


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