Says the Audit Bureau of Circulation, the paper - which reduced its price to £1 last summer - enjoyed an increase in sales in Scotland of 3379 between June last year and last month - equivalent to 9.1 per cent.

But one recent riser over the last fews months - the Scottish News of the World - this time around experienced a dip. In May last year, its average sale was 302,464; last month, it was 264,592: equivalent to a 12.5 per cent fall in sales.

Among the biggest year-on-year drops are The People (22.8 per cent) and the Daily Telegraph (15.6 per cent), the latter exaggerated, no doubt, by the paper's revelations, this time last year, of the MPs' expenses scandal.

The figures read, across the board, as follows:

Scottish Daily Mirror (25,549 in June 2010 versus 27,524 in June 2009, down 1975 or 7.17 per cent), Daily Record (294,422 versus 314,957, down 20,535 or 6.5 per cent), Daily Star of Scotland (83,962 versus 90,851, down 6889 or 7.6 per cent), Scottish Sun (335,782 versus 365,450, down 29,668 or 8.1 per cent), and Scottish Daily Express (68,668 versus 71,347 down 2679 or 3.75 per cent).

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