...... which is being advertised in the streets outside Harrods today with scented posters.

Two scented six-sheet posters are being placed at a bus or "Buzz" stop opposite the luxury department store in Knightsbridge today to inform the public of the product.

The ads were created by News International's internal creative department and placed by Mindshare.

The scent, which "seeks to bottle the concept of pure entertainment", is described as being inspired by the heady blend of: the effortless style of Sarah-Jessica Parker; the charisma of Sophia Loren;  the intoxicating sass of Beyonce Knowles; and the girl-next-door charm of Cheryl Cole.

More ... http://www.brandrepublic.com/go/news/article/1026221/the-sun-launches-59...