Social SnapTags Attract Over 50,000 Social Media Followers for Glamour Magazine Advertisers
Thursday, 8 December 2011 - 10:40am
Glamour Magazine recently teamed with SpyderLynk to create a mobile marketing campaign using Social SnapTags. Glamour readers really “Liked” connecting with Glamour’s advertisers via Social SnapTags, with reader engagements (snaps, scans, likes, deal conversions and shares) totaling more than half a million for its September issue.
This application of Social Snaptags for mobile marketing paid off. The Glamour “Friends and Fans” mobile marketing campaign offered readers more than $85,000 in deals from participating advertisers, while the advertisers gained more than 50,000 new followers, according to SpyderLynk, in a November 7, 2011 report.
Social SnapTags can feature Facebook or Twitter icons on print and digital mediums to give consumers an opportunity to LIKE or FOLLOW a brand.
The metrics are impressive. Beyond the results noted above, 67% of the readers who snapped or scanned the Social SnapTag Liked (on social media) the magazine and the participating brands in order to access deals, and 18% Shared those deals with friends.