Rich Man’s Mag Spear’s Ups Digital Content, U.S. Expansion
Spear’s, the UK-based quarterly printed magazine for the super-rich and their money managers—recently bought out by its editor William Cash and Nectar Capital—is adding new issues in a digital-only format and expanding its online content.
The moves come as the publication plans a push into the U.S. market and appoints a new publisher, Christian Price, ex-Conde Nast group director of advertising.
Initially, Spear’s will be using the new digital products as a prop-up for its print edition: there are no current plans to offer them separately, Josh Spero, the web editor, told paidContent:UK.
When the digital products launch—expected to happen spring/summer of this year—the annual subscription will go up to £100 from its current price of £50. “This is the definition of what the premium content revolution is about,” Spero said.
More ... http://paidcontent.co.uk/article/419-rich-mans-mag-spears-ups-digital-content-u.s/


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