Reader’s Digest UK accelerates digital transformation with iPad App

Posted: Tuesday, 6 July 2010 - 11:46am Bookmark and Share

The first ever digital version of the world’s most popular paid circulation magazine, the Reader’s Digest iPad edition, produced by YUDU Media will fully replicate the printed newsstand version in full digital format but with enhanced content and features such as video.

The latest edition will be available for free to any reader downloading the Reader’s Digest iPad App in a bid to propel the iconic magazine into one of the UK’s leading digital publications.

Created by YUDU Media, the iPad App has been developed specifically to harness the iPad’s full potential. Searchable on Apple Store, the App offers stunning graphics, rapid page turning, zoom, video, rich media and a text-only version for users.

Gill Hudson, Editor in Chief of the magazine, says: “Making our magazine available as a stand alone iPad title will help us become accessible to a wider audience, and showcase the magazine’s depth and breathe of articles and features. The iPad App, I’m sure, will play a significant role in our ongoing transformation and development.”

Robert Elding, Marketing Director of YUDU Media says, “To have the world’s most famous magazine as one of our iPad App launch partners is tremendously exciting. The App has been specially built and formatted for the iPad device and the end result is a stunning digital version of the magazine that readers will be able to take anywhere, on and offline .”


Download the App

You can now download the Free Reader's Digest App from the App Store. Please note the below link is only available on Apple devices or computers with iTunes installed (and will take a moment to load)

itms://itunes.apple.com/us/app/readers-digest-magazine/id378089819?mt=8

Comments

Anonymous's picture

Have to say, really was excited by this app, however, design looked like it was done by a five year old, and although the content is brilliant, the app keeps crashing. Shame as it could have been so good
Xpertodigital's picture

Worked fine for me, like the video and the fact I don't need to zoom in on text to read.
Pete Thomas's picture

ive just downloaded it onto my ipad and it seems fine for me. The design could be better but the app itself works well.
Anonymous's picture

Works well very for me. I am impressed with the app
Richard Stephenson's picture

You are in a very tiny minority but we take client experiences seriously. If you would identify yourself rather than comment as "Anonymous" we could no doubt advise you and we would be happy to have detailed feedback to help improve our service.
Robert's picture

Thanks for the input Richard - I think the feedback here is positive on the whole.

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