Purchases soar as Apple's Newsstand offers 'amazing opportunity' to publishers
Thursday, 27 October 2011 - 8:07am
THE LAST few years have not been easy for print publishers.
But could it now be possible that one of the last legacies of Steve Jobs will be the salvation of newspapers and magazines with the launch of Apple’s Newsstand feature on iPhone and iPad?
Apple’s new mobile operating system iOS5 has a number of new features, including Newsstand. A cross between an app and a screen folder, Newsstand looks like a wooden bookcase and stocks and displays magazine and newspaper subscriptions in one place.
Once a publisher offers subscriptions in iTunes and selects to go for the Newsstand, its app automatically migrates to the folder. The fact that all newspapers and magazines can now be collected in one place rather than scattered all across the mobile device screen is a big plus for content vendors.
Add new comment