Though magazines releasing digital editions have provided plenty of headline fodder over the past months, sales of those editions have been another story. More publishers (including Conde Nast, Time Inc., Hearst and now Martha Stewart Living Omnimedia) have submitted to Apple’s subscription terms in order to access sales on the iPad, seemingly the only tablet game in town. But, as WWD reports, publishers are still hoping for a tablet option with “more media-bottom-line-friendly business models”.

Sarah Rotman, a Forrester senior analyst, tells WWD relief may be coming soon, “Amazon is expected to come out with something. Our data show there is demand among consumers for a tablet that’s not the iPad. But so far, there are no good alternatives.”

But even if Amazon does release a tablet comparable to Apple’s iPad, it doesn’t necessarily mean publishers will get a break in rev share or user information sharing. In late 2010, Amazon changed its policies, as publishers kept 70 percent of revenue from Kindle sales. Previously, the retailer took as much as a 70 percent cut.

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