Photo-Driven, Multiple-Element Magazines a ‘Tough Nut’ on E-Readers
Not long after media and information private equity firm Veronis Suhler Stevenson released its annual communications industry forecast, I spoke with partner Hal Greenberg about the firm’s projections for consumer and trade magazines through 2014. In regard to consumer publishing, Greenberg said all eyes will be on how the flood of e-readers to the market will continue to affect business moving forward.
“What will be interesting is what impact the iPads and Kindles of the world will have on consumer magazines,” Greenberg said. “Right now, the subscription models aren’t particularly good. But, that will ultimately change. We think they will be a significant factor over the next several years.”
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