According to research from Frank N. Magid Associates, conducted on behalf of Metacafe, consumers still prefer short-form video online. The study shows that short, "professional" videos account for 8 of the 10 most popular video genres. That includes music videos, television show clips and movie previews. And in a telling symptom of the Internet age, one in four respondents claim that these short professional videos are more entertaining than full-length television shows.

Some other findings include:

• 55% of online video viewers find online video ads just as, if not more, acceptable than TV ads, up 3% year-over-year.
• The coveted viewers ages 18 to 24 accounted for the greatest increase in weekly online video viewership.
• 85% of males and 68% of females watch online video weekly -- a 15% and 27% increase over 2009, respectively.

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