Online newspaper advertising increases

Posted: Wednesday, 28 July 2010 - 9:32pm Bookmark and Share

DMGT, which owns more than 100 publications including the Daily Mail and Metro, experienced a 13 per cent increase in underlying advertising revenues year-on-year.

Martin Morgan, chief executive of DMGT said: "Trading in the third quarter has continued to reflect the generally positive trends in our international business-to-business and UK consumer media businesses."

However, he added that the firm is wary about the medium-term outlook especially in the UK.

Furthermore, The MailOnline attracted 2.4 million daily browsers in May, making it the most visited UK newspaper website, which may have led to the 46 per cent boost in profit.

More ... http://www.iabuk.net/en/1/onlinenewspaperadvertisingincreases280710.mxs

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