The company plans to “take a fresh, hard and deep look at various subscription, purchase and micropayment models,” he said (via Adweek) - but advertising will remain a key piece of the company’s revenue. “What we believe is that the advertising model we have used at NYTimes.com has generated more revenue than the vast majority of other organizations, including some that are much larger than our site.”Sulzberger also said that the company is “absolutely committed” to creating greater shareholder value. The NYTimes Co. has lost its investment-grade credit rating from all major ratings firms, and shares have lost 75% of their value in just the past year.Read more ...