This new twist on digital publishing comes courtesy of Flipboard, a free iPad application that made its debut Wednesday.

Flipboard is mining the hundreds of millions of Web links posted each day on two of the world's most popular outlets for sharing information and imagery, Facebook and Twitter.

All those links are automatically converted into a "social magazine" format that's customized for anyone who allows Flipboard to sift through their Facebook and Twitter accounts. Instead of having to click through a hodgepodge of links, Flipboard users will be able to flip through digital pages with all the text and images already displayed on Apple's hot-selling computer tablet.

The content of this advertising-supported magazine will change as frequently as the links posted within a Flipboard user's Facebook and Twitter accounts.

"Everyone will have a different magazine each day," said Mike McCue, Flipboard's CEO.

In hopes of making things even more personal, Flipboard bought another startup called Ellerdale that developed technology to analyze what kinds of information appeal to different people. Theoretically, Ellerdale would allow Flipboard to figure out users' favorite sports teams and other unique interests, based on their reading patterns and comments.

More ... http://www.google.com/hostednews/ap/article/ALeqM5giBvHOAO4-iW9UekCogeLY...