Nearly 50% of the News of the World's 2.66 million buyers had given up on purchasing a Sunday paper by the end of 2011, nearly seven months after the title's closure by News International at the height of the phone-hacking scandal, the latest circulation figures suggest.

Just over 800,000 News of the World buyers – 30% of the paper's June 2011 circulation – apparently gave up purchasing a national Sunday paper when the News of the World closed in July

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