Seven papers suffered from double-digit year-on year falls in circulation last month, according to the latest ABC print circulation figures.

The decline was most keenly felt at Guardian News & Media’s The Observer, which dropped 21.02 per cent to an average weekly circulation of 314,602 in July.

The extent of the decline amongst the qualities has been exaggerated by the fact they have been stripping out free bulk sales and overseas copies from their circulations.

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