Murdoch takes a bet on the future of publishing
Murdoch has been one of the strongest proponents of building paywalls around newspapers and wants to follow on the success of successful properties like the Wall Street Journal and The Times of London.
Murdoch has acquired Skiff LLU, a maker of a flexible news reader device, as well as a company called Journalism Online LLC, which is developing technology that helps publishers collect micro-payments from readers online.
He hopes that both acquisitions will lend support to his quest to help newspaper publishers be as profitable online as they once were in print.
The Skiff digital reader which Murdoch plans to bring to market later this year features an 11.5-inch grayscale touchscreen that allows users to download material wirelessly from Skiff’s online store.
The first material to feature on the Skiff digital reader will be the Financial Times, the New York Times, Forbes, Popular Mechanics, Random House and Simon & Schuster. The technology could also be licensed out to hardware from other manufacturers, appearing perhaps as an app on an Android phone or tablet computer.
Mobile publishing business to boom
The mobile publishing business is about to go stellar thanks to devices like the Apple iPad which have allowed publishers to redefine how news and magazine content is delivered online via apps. Magazines and newspapers that have delivered breakthrough iPad apps include Wired, Time magazine and the Financial Times, while news apps like the Pulse Reader, BBC News, Reuters News Pro and AP News are breaking new ground in online news distribution.
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If Murdoch is acquiring reader technology ...
Submitted by Robert on 16th June 2010Add new comment