The app has accrued 500,000 downloads in 15 days, at one point reaching the No. 1 spot in the iTunes store's Healthcare & Fitness category. It managed this feat by turning the task of selecting healthy foods into an amusing diversion.

More than just a series of digestive imperatives, "Eat This, Not That!" quizzes users by offering them two choices and asking them to pick the healthier choice. People who can choose the wiser of two Burger King options, for example, are rewarded with improved standing on a national scoreboard.

More ... http://www.mediabistro.com/fishbowlny/new_media/mens_healths_eat_this_no...