GPS-enabled application finds best bars and features content from popular Men`s Health columnist, Jimmy the Bartender

Men`s Health, the largest men`s lifestyle magazine brand in the world, announced its "Jimmy the Bartender" application for the iPhone and iPod Touch is available on the Apple AppStore for $2.99.

Based on the magazine`s popular "Ask Jimmy theBartender" column, the application uses GPS technology to locate bars near the user`s current location, and includes hundreds of "Ask Jimmy" questions, drink recipes, and Eat This, Not That! bar food swaps.

Additionally, users can submit their own content to the application`s database, including reviews, photos, and recipes, directly from the app.

"The `Jimmy the Bartender` application shows how committed we are to developing rich mobile applications in this growing content space," said Rodale Senior Vice President, Men's Health Editor-in-Chief, and Women`s Health Editorial Director David Zinczenko. "We're not just turning over the keys to a developer, or re-purposing content from the publication-we`re creating exciting new ways for the user to interact with our brand. Simply put, this is one of the most sophisticated applications to be developed by a magazine brand to date."

"Jimmy the Bartender" is Men`s Health`s third application. It is available for iPhone and iPod Touch ...

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