That number has likely near doubled since, as users continued to explore their devices over the Easter weekend. As of midnight on Saturday, the company said it had sold a total of 300,000 units, which includes devices pre-ordered by customers over the past few weeks.

Following the hype surrounding the launch of the device, advertisers scrambled to align their brands with the launch of applications from high profile media companies and brands. As of this afternoon, offerings from a number of those companies populated the most downloaded free application list, including those from ABC, The New York Times, USA Today, BBC Worldwide, Yahoo, and The Wall Street Journal. (Though the WSJ application itself is free, access to content is available to subscribers only.)

Launch advertisers for The Wall Street Journal application include Buick, Capital One, Coca-Cola, FedEx, and Oracle, while The New York Times' free application features exclusive sponsorship from Chase Sapphire.

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