News of the launch was first reported on Brand Republic in June.

Harnessing the brand name of The Mail on Sunday’s existing You magazine, You Inspire will be aimed at a more premium and aspirational market. The first issue, timed with London Fashion Week, will be published this weekend, with a distribution of 500,000 copies.

Advertisers in the first edition include Chanel, Jimmy Choo, Max Mara, Biba and Ports 1961.  The supplement also features an interview with London-based shoe designer Nicholas Kirkwood, and international designer, Diane von Furstenberg.

Created by the You editorial team under fashion director Caroline Baker, You Inspire will build on the fashion heritage and insight of You magazine.

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