Mags Ditching Audit Bureau of Circulations
Posted: Sunday, 14 February 2010 - 6:00pm
While the ABC is considered by many to be the standard bearer for media audits, with some 750 consumer magazine members, it’s lost about 100 of them in the past couple of years. Some of those are titles that folded, but many are 75,000-circulation and smaller titles that switched to other auditing firms or decided to forgo an audit altogether.
Oft-given reasons were the cost of an ABC audit (which can run $10,000 a year for a small publication, including related services) and limited payoff for titles that get little national advertising.
Add new comment