The magazine business may soon have a way to do more with Facebook than engage fans and promote its brands.

Synapse, a Time Inc. division that sells subscriptions for many publishers, is collaborating with Alvenda, a company that builds e-commerce applications, to introduce a system letting Facebook users buy print magazine subscriptions without leaving the site or even the Facebook news feed.

The system, which Alvenda expects to make live in July or August, will also allow Facebook users to expand those blurbs of magazine content that are now common in the news feed into full articles, complete with advertising -- again without leaving the news feed, much less Facebook itself.

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