Magazine ABCs: How the big consumer publishers fared
Here we look at ten of the biggest publishing houses and the titles that fared the best (and worst) in the latest consumer magazine ABCs and detail what some of the spin coming from the companies (More comment from publishers and Press Gazette to follow...)
Bauer Consumer Media
- Total circulation down 5.2%
- Biggest rise: Pregnancy & Birth up 10.3% to 36,772
- Biggest fall: Maxpower down 31.5% to 20,589
Paul Keenan, chief executive of Bauer Media, said: "These ABCs prove yet again that investing in editorial content to make magazines which are relevant, fresh and surprising is a winning strategy.
"In 2009, quality magazines generated quality revenues. Advertisers will continue to see in 2010 that the magazine is a trusted, hugely relevant and effective channel through which they can communicate clearly and precisely with high quality audiences.
More: http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=45041&c=1


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