London Evening Standard down almost 30% year on year
Last month the Evening Standard recorded a circulation of 210,901. This was a 19.9% drop over April - as predicted by MediaGuardian.co.uk - and a 29.78% year-on-year fall, according to the latest Audit Bureau of Circulations figures published today.Management at the newspaper, which relaunched on 11 May, argues that the ABC figures do not fairly reflect its true circulation because an audit of its new pricing and distribution strategy will not be fully reflected in figures until June.The Evening Standard, which also gave up a day of audited circulation by going free to mark its relaunch, argues that it has, crucially for the advertising market, maintained circulation and slightly increased its paid-for sales overall."ABC is working closely with the London Evening Standard on their change of classification and is currently undertaking a thorough audit of a range of new initiatives the Standard has started for possible inclusion on future ABC releases," said the director of newspapers at ABC, Martyn Gates.More ...

