Although the iPad has seen some initial success with magazine publishing on the iPad, there have only been a handful of magazines that have actually published iPad versions of their content. Wired Magazine is the current standard bearer, with iPad sales predicted to soon exceed the number of newsstand sales based largely on their innovative and interactive approach that blends traditional content with interactive multimedia elements not possible on any other platform.

Recent numbers cited by AdWeek indicate that users of magazine publisher Conde Nast’s app are spending more than 60 minutes on average browsing their magazine content on their iPads and iPhones, which tells publishers that users are treating reading in the app environment differently than they do typical web fare,which offers many distractions.

The distinction in the level of engagement from content put up for free on magazines’ websites is particularly important for publishers, who are still trying to get advertisers on-board with the new digital-oriented strategy.

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