IDG Enterprise and IDG Marketing Services have introduced a new social media marketing program called CommunityWorks.

According to Charles Lee, senior vice president of strategic programs & custom solutions, the program offers two primary deliverables: Community and Content Platform & Management and Social Web Integration services.

Community and Content Platform Management includes development of an online community with a full-time community manager/community curator, according to Lee. “This individual works with the client and an assigned IDG Enterprise Custom Solutions Group editor to craft the overall content mission and plans for both fluid community and structured content development,” he adds.

Social Web Integration is about “social Web activation” or “community evangelism,” according to Lee.

Read more about the four key components of Social Web Integration ...