Hearst Magazines plans to have launched 35 iPhone, iPad and Android apps after its digital business reported sharp growth for July.

Advertising revenue from Hearst's sites increased by 46% compared to 2009 and 90% of its new subscribers online were to Hearst Mobile.

In early July, Hearst released its first iPad app version of Popular Mechanics for $1.99. Five days later, the company claimed the app was downloaded more than 10,000 times.

 The publisher is also opening an “App Lab” at its New York headquarters which will serve as a “think tank” for marketers and ad agency staffers.

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