In an effort to reach consumers in a multi-platform environment, Hearst Magazines has announced that the company will develop two new online video channels through YouTube. Hearst is one of among several publishers including Meredith and Rodale to roll out a plan to take advantage of the new space, which was made public on Friday.

"Today we're announcing that even more talented creators and original entertainment will soon join YouTube's existing channel lineup, including channels created by well-known personalities and content producers from the TV, film, music, news and sports fields, as well as some of the most innovative up-and-coming media companies in the world and some of YouTube's own existing partners," a blog post from YouTube says.

The company's goal with this channel expansion is to generate more diverse ranges of Internet entertainment with YouTube--according to news reports, there could be more than 100 total YouTube channels that are expected to generate at least 25 hours of new programming a day. This YouTube expansion, which is part of the GoogleTV initiative, brings incentives for content creators: prospective revenue dividends will likely be very valuable since Google is planning to share as much as 55 percent of the revenue generated from advertisers.

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