Hearst claims 800,000 digital subscribers, the ‘highest in the industry’
Thursday, 3 January 2013 - 11:01am
Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.
Carey included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is "the highest in the industry" and that more than 80% of those subscribers are new to Hearst.
Conde Nast, one of Hearst's biggest rivals, has not released its own figures for 2012. The company claimed 242,000 digital subscribers in August 2011. Later on that year, Conde said its digital subscriptions had jumped 268% a few weeks after Apple released its Newsstand app for iOS in early October 2011. Conde reps could not be reached for comment.