The new title will launch in September when the new series of the talent show arrives on ITV.

The new magazine is the result of a deal between Haymarket and the TV show's makers Syco and FremantleMedia. From the statement issued by Haymarket Network MD Andrew Taplin it seems like the contract publishers see the new title as sitting in the women's magazine market rather than the youth or pop market, which seems sensible.

Taplin: "The women's weekly category is very vibrant at the moment and the launch of this magazine will provide it with a further significant boost. We've been working closely with FremantleMedia Enterprises and Syco for a number of months now and have developed a really compelling proposition. This is great news for Haymarket Network, a real reflection of the quality of our editorial and publishing capability, working on behalf of the biggest clients".

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