Guardian News Agency to Make $3.2 Mil on iPhone App?
Posted: Wednesday, 20 January 2010 - 9:46pm
The Guardian News & Media (via Guardian.co.uk) are broadcasting their recent good fortune. It turns out that it has sold 68,979 copies of its premium iPhone app, which launched in December.
The News and the Mobile App
Costing US$ 3.99 each, the Guardian has brought in roughly US$ 275,226. At such a rate, they can hope to see about US$ 3.2 million a year. Not to diminish their earnings, but that’s money earned before Apple takes their cut (30%) and currency conversion rates. Still, not bad for a news industry iPhone application.
But all this hype is reminiscent of Rupert Murdoch, who in September announced a pay model for the Wall Street Journal. The pay model included a mobile app costing US$ 104.00 for the year, or US$ 2.00 a week, for non-subscribers.
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