The Guardian has launched its first full iPad app, a once-a-day download of the print edition of the newspaper, priced at £9.99 a month after an initial three-month free-trial period passes.

The regular fee is one of the first times that the Guardian has introduced a monthly charge for a digital service, following on from the July launch of the £9.99 a month Kindle app, which has about 10,000 subscribers.

Alan Rusbridger, the editor-in-chief of the Guardian, said that the iPad was aimed at readers who liked the daily printed newspaper, with similarities in design and pricing to match.

"We wanted it to be like a newspaper, in that it is very respectful of text. It has a hierarchy, like a newspaper front page, and you don't get lost in it unlike some other iPad apps," Rusbridger said.

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