GQ on iPhone mirroring consumer engagement in print

Posted: Friday, 22 January 2010 - 1:15pm Bookmark and Share

.... in addition, the company notes that consumer engagement metrics like average time spent, number of reading days and satisfaction are on par with measurements for the traditional print magazine. GQ first expanded onto the iPhone platform with its December 2009 issue, which was downloaded 6,641 times (with each download counting towards the total circulation of the publication).

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