FOR decades, fans of soap operas have been watching the exploits of the young and the restless. Now, will the readers and advertisers of a well-known woman’s magazine want to be, or reach, the young and the posh?

Glamour, published by Condé Nast, is readying a promotional campaign, aimed at advertisers as well as readers, that proclaims its coverage of fashion, relationships, women’s issues and other subjects is followed closely by the “young & posh.”

The expression young and posh is British, intended to convey the concept of a woman who is fashionable, chic and upscale; perhaps the closest equivalent in American English would be yuppie.

The young part is a reminder that although Condé Nast has been publishing Glamour since 1939, it is primarily aimed at women in their 20s and 30s. Media companies are striving to let potential advertisers know that consumers born after the Beatles broke up do, indeed, read magazines, whether print editions or on devices like the iPad. (The iPad app for Glamour has e-commerce features.)

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