Future relaunches Total Film magazine

Posted: Monday, 12 July 2010 - 11:05pm Bookmark and Share

The redesign, the biggest in the title's 13-year history, will appear in shops from today with a coverprice of £3.99.

It has attracted a number of first-time Total Film advertisers including Intel, Nintendo, Bacardi and Oakley.

The layout introduces new regular sections such as a "dialogue" spread to showcase readers' comments from Twitter and the Total Film website.

The magazine, whose target reader is the 18-34 predominantly male cinema enthusiast, will also offer more reviews and in-depth features in each issue.

Aubrey Day, editor-in-chief of Total Film, said: "We haven't revamped the mag in three years and in that time a lot has changed.

"Movies are driven more by franchises now than they are by movie stars, Blu-Ray and downloads have come about and social media means all our readers talk to us on Facebook and Twitter."

Future hopes to broaden the brand’s reach by utilising multi-platforms as well as offering forthcoming mobile and event spin-offs.

More ... http://www.mediaweek.co.uk/News/MostEmailed/1014853/Future-relaunches-To...

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